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Customer Loyalty, Part 2: My Experiences with Rewards Programs
Posted on April 18, 2021 Leave a Comment
I own and run a small neighborhood Ice Cream shop, Pesso’s Ices & Ice Cream, in Bayside Queens. From our first day open, on November 5th, 2004, we decided we wanted to have a Loyalty & Rewards Program in order to help keep our customers excited about coming back.
Over the years we’ve improved our Rewards program, and finally brought it digital using Square Loyalty, integrated with our Registers, to unlock a bunch of benefits to our business and our customers.
Digital Menu Boards: How and Why to Modernize Your Shop’s Displays
Posted on March 28, 2021 Leave a Comment
Things change with your business. Expenses go up and then your prices go up too. You come up with a new idea and your product line changes. With a standard Menu Board, it takes time, money, and effort to change your menu.
Because of the added effort and cost, you might even hold off on making any changes to your menu or pricing that it takes.
We took the jump and set up TV Menu boards in our store, and have seen so many benefits as a result.
How and Why to Support Your Community with Donations from Your Business
Posted on March 23, 2021 Leave a Comment
Using your business to support local organizations in your community through fundraisers and donations is a great way to solidify your presence as a contributing member of your neighborhood, and to help those in need.
Donations to local organizations can really help your community and neighborhood grow and prosper. Fundraisers also end up spreading the word about your business, act as great word of mouth advertising, and have the wonderful side effect of helping your business too.
How I Grew my Seasonal Business to be Open All Year – Seasonal Part 1
Posted on October 16, 2020 Leave a Comment
My father and I opened up Pesso’s Ices & Ice Cream, our small neighborhood Ice Cream shop in November of 2004. It’s very much a weather-affected business, with the busiest part of our year definitely being the summer. Throughout the years we’ve tried both sides of being seasonal, with years where we were open all year, and years where we were closed during the winter.
How to Make Square Data Work for You
Posted on October 11, 2020 Leave a Comment
The data that Square gathers and creates for you is so extremely valuable to keep a pulse on your business, as long as you know where to look. To see just how valuable, check out my other post all about How I Revamped My Business Thanks to Square Data. But that’s how I did it, let’s talk about how you can do it too.
How I Revamped My Business Thanks to Square Data
Posted on October 6, 2020 Leave a Comment
I’ve been running Pesso’s Ices & Ice Cream, my small ice cream shop in suburban New York, with my father since 2004. For the first 8 years, we were using a standard CASIO cash register, and we were basically running blind. In 2012 we took a leap and set up an iPad with the Square POS app, we immediately started to get data we could use to track our cash and credit sales. This was the beginning of sweeping changes for us to become the efficient and modern shop we are today.
Aylon Pesso 