I own and run a small neighborhood Ice Cream shop, Pesso’s Ices & Ice Cream, in Bayside Queens. From our first day open, on November 5th, 2004, we decided we wanted to have a Loyalty & Rewards Program in order to help keep our customers excited about coming back.
Over the years we’ve improved our Rewards program, and finally brought it digital using Square Loyalty, integrated with our Registers, to unlock a bunch of benefits to our business and our customers.
New customers are expensive.
Think of all of the time, effort, money, and aggravation, you spend on marketing in order to try and get new people to come in through the door or make a purchase.
While continually gaining new customers is a key part of growing your business, keeping your current customers happy and coming is even more important.