Customer Loyalty, Part 2: My Experiences with Rewards Programs

I own and run a small neighborhood Ice Cream shop, Pesso’s Ices & Ice Cream, in Bayside Queens. From our first day open, on November 5th, 2004, we decided we wanted to have a Loyalty & Rewards Program in order to help keep our customers excited about coming back.

Over the years we’ve improved our Rewards program, and finally brought it digital using Square Loyalty, integrated with our Registers, to unlock a bunch of benefits to our business and our customers.

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