I’m Aylon Pesso, a Small Business Owner & Consultant in New York.
I started Pesso’s Ices & Ice Cream in Bayside, NYC, with my father in 2004, and have been running it with him ever since.
As a Small Business Owner for the last 16+ Years, I’ve been through it all. Being able to balance every aspect of running the day to day of a business is hard enough, without the challenges of trying to make your business more efficient and profitable.
Over the years I’ve found the best technology and strategic solutions to improve almost any business, while giving the owners more time to do what they love.
I advise Small Businesses and Start ups of all sizes, from local barbershops and illustrators and real estate agents, to health & fitness and technology startups. I’ve served as an Industry Mentor for National Science Foundation I-CORPS program, and created business development strategies to ensure the growth of small companies around the northeast.
Things change with your business. Expenses go up and then your prices go up too. You come up with a new idea and your product line changes. With a standard Menu Board, it takes time, money, and effort to change your menu.
Because of the added effort and cost, you might even hold off on making any changes to your menu or pricing that it takes.
We took the jump and set up TV Menu boards in our store, and have seen so many benefits as a result.
Using your business to support local organizations in your community through fundraisers and donations is a great way to solidify your presence as a contributing member of your neighborhood, and to help those in need.
Donations to local organizations can really help your community and neighborhood grow and prosper. Fundraisers also end up spreading the word about your business, act as great word of mouth advertising, and have the wonderful side effect of helping your business too.