I’m Aylon Pesso, a Small Business Owner & Consultant in New York.
I started Pesso’s Ices & Ice Cream in Bayside, NYC, with my father in 2004, and have been running it with him ever since.
As a Small Business Owner for the last 16+ Years, I’ve been through it all. Being able to balance every aspect of running the day to day of a business is hard enough, without the challenges of trying to make your business more efficient and profitable.
Over the years I’ve found the best technology and strategic solutions to improve almost any business, while giving the owners more time to do what they love.
I advise Small Businesses and Start ups of all sizes, from local barbershops and illustrators and real estate agents, to health & fitness and technology startups. I’ve served as an Industry Mentor for National Science Foundation I-CORPS program, and created business development strategies to ensure the growth of small companies around the northeast.
I own and run a small neighborhood Ice Cream shop, Pesso’s Ices & Ice Cream, in Bayside Queens. From our first day open, on November 5th, 2004, we decided we wanted to have a Loyalty & Rewards Program in order to help keep our customers excited about coming back.
Over the years we’ve improved our Rewards program, and finally brought it digital using Square Loyalty, integrated with our Registers, to unlock a bunch of benefits to our business and our customers.
Things change with your business. Expenses go up and then your prices go up too. You come up with a new idea and your product line changes. With a standard Menu Board, it takes time, money, and effort to change your menu.
Because of the added effort and cost, you might even hold off on making any changes to your menu or pricing that it takes.
We took the jump and set up TV Menu boards in our store, and have seen so many benefits as a result.