Customer Loyalty, Part 2: My Experiences with Rewards Programs
I own and run a small neighborhood Ice Cream shop, Pesso’s Ices & Ice Cream, in Bayside Queens. From our first day open, on November 5th, 2004, we decided we wanted to have a Loyalty & Rewards Program in order to help keep our customers excited about coming back.
Over the years we’ve improved our…
Customer Loyalty, Part 1: Why Rewards Programs are Important for your Business
New customers are expensive.
Think of all of the time, effort, money, and aggravation, you spend on marketing in order to try and get new people to come in through the door or make a purchase.
While continually gaining new customers is a key part of growing your business, keeping your current customers happy…
Digital Menu Boards: How and Why to Modernize Your Shop’s Displays
Things change with your business. Expenses go up and then your prices go up too. You come up with a new idea and your product line changes. With a standard Menu Board, it takes time, money, and effort to change your menu.
Because of the added effort and cost, you might even hold off…
Aylon Pesso 