Category: Business
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Customer Loyalty, Part 2: My Experiences with Rewards Programs
I own and run a small neighborhood Ice Cream shop, Pesso’s Ices & Ice Cream, in Bayside Queens. From our first day open, on November 5th, 2004, we decided we wanted to have a Loyalty & Rewards Program in order to help keep our customers excited about coming back. Over the years we’ve improved our…
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Customer Loyalty, Part 1: Why Rewards Programs are Important for your Business
New customers are expensive. Think of all of the time, effort, money, and aggravation, you spend on marketing in order to try and get new people to come in through the door or make a purchase. While continually gaining new customers is a key part of growing your business, keeping your current customers happy and…
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Digital Menu Boards: How and Why to Modernize Your Shop’s Displays
Things change with your business. Expenses go up and then your prices go up too. You come up with a new idea and your product line changes. With a standard Menu Board, it takes time, money, and effort to change your menu. Because of the added effort and cost, you might even hold off on…
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How and Why to Support Your Community with Donations from Your Business
Using your business to support local organizations in your community through fundraisers and donations is a great way to solidify your presence as a contributing member of your neighborhood, and to help those in need. Donations to local organizations can really help your community and neighborhood grow and prosper. Fundraisers also end up spreading the…
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How I Grew my Seasonal Business to be Open All Year – Seasonal Part 1
My father and I opened up Pesso’s Ices & Ice Cream, our small neighborhood Ice Cream shop in November of 2004. It’s very much a weather-affected business, with the busiest part of our year definitely being the summer. Throughout the years we’ve tried both sides of being seasonal, with years where we were open all…
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How to Make Square Data Work for You
The data that Square gathers and creates for you is so extremely valuable to keep a pulse on your business, as long as you know where to look. To see just how valuable, check out my other post all about How I Revamped My Business Thanks to Square Data. But that’s how I did it,…
Aylon Pesso 